What we set, why we set it, and how to change your mind.
Effective date: 19 April 2026 · Showday Tickets LTD · Company No. 17168332
Cookies are small text files stored on your device by your browser when you visit a website. They let the site remember information about your visit — for example, that you are logged in, what you added to your basket, or whether you've already accepted this policy. The law treats some similar technologies (local storage, session storage, web beacons) the same way as cookies; this policy covers all of them.
Cookies on Showday are governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR. Strictly necessary cookies — the ones that make the website function — can be set without your consent. Everything else, including analytics, requires your clear, opt-in consent. You can withdraw consent at any time.
These keep Showday working. They don't identify you for marketing purposes and they don't share data with third parties.
| Name | Purpose | Retention |
|---|---|---|
sd_consent_v1 | Remembers your cookie choice so we don't ask again on every page. | 12 months (localStorage) |
sd_token | Keeps you logged in to your promoter or admin dashboard. | Session (localStorage) |
sd_user | Cached copy of your account profile so the dashboard loads faster. | Session (localStorage) |
| Stripe session cookies | Set by Stripe during checkout to process the payment securely. Essential for the transaction. | Session / 1 year (Stripe) |
We use Google Analytics 4 to understand aggregated things like which events are popular, how people find us, and whether the site is fast enough. We have IP-anonymisation enabled and we do not share this data with advertisers. Analytics scripts do not load at all until you click "Accept all" on the cookie banner.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors. | 2 years |
_ga_T9N3SYMKD7 | Google Analytics | Holds the session state for this property. | 2 years |
We don't set any. Showday doesn't run retargeting pixels, ad networks, or social-media tracking tags. If that ever changes we will update this page and ask for separate consent before enabling them.
Click the button below to re-open the cookie banner and change your choice. You can do this at any time.
You can also block, delete or receive a warning for all cookies in your browser settings. Here's how: Chrome · Safari · Firefox · Edge. Blocking strictly-necessary cookies may stop parts of Showday from working.
Some cookies are set by third parties we rely on to run the service:
__cf_bm bot-management cookie on some requests for site security.We have no control over the cookies set by these third parties beyond the point at which we choose to use the service. Their privacy policies are linked above.
If we change the cookies we use, we will update this page and (where we add new non-essential cookies) ask for fresh consent via the cookie banner.
Questions about this policy: privacy@showday.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk or 0303 123 1113.